Friday, July 6, 2007

BLOGGING AS A CAREER TO MAKE MONEY

Have you ever noticed that when you look to earn a serious part time income, more often than not, you have to step outside of your core profession or career field and sell some product, service or do something which does not reflect your profession or core competency career area. With this in mind, the purpose and focus of this article is to illustrate how you can earn a lucrative part time income within your profession while simultaneously adding to your professional credentials.

The solution: team blogging or blogging within a Virtual Enterprise with other like minded professionals. This Virtual Enterprise establishes a corporate umbrella over your blogging activity as if you were an employee within a large corporation. Your blog serves as the perfect vehicle for professional self expression where you can position yourself as a part time independent consultant within your career field. The end result is that you get best of both worlds. You get the flexibility of running a part independent consultancy on-line while enjoying the collaborative and marketing prowess of a large enterprise. In addition, just as every job or consulting project adds to your professional credentials, your participation in a team blogging virtual enterprise will significantly improve your credentials.

To get a big picture feel for this, imagine if today's freeways and cars were sitting idle because everyone is still using horses and buggies to get to work. Well, this is exactly what is happening with the internet and information technology (i.e. information highways) relative to the income production and wealth building benefits it offers individuals. This is because individuals are not taking advantage of the empowering benefits of the internet and other information technology. The empowering benefits can only come to the surface when individuals embrace independent collaboration outside of the box of a traditional corporate environment. In other words, individuals need to embrace and learn to use the internet and other information technology to interact and collaborate with other individuals outside of the box of a traditional corporate work environment and do it in ways which is financially empowering for all participating individuals. Once this collaborative dynamic is linked to the powerful on-line self expression movement known a blogging, we create an on-line environment where any individual or professional can dramatically improve their income and career credentials.

So, think team effort. Think collaborative alliance. Think strategic alliance. For years, large corporations have used the internet and other information technology to network, collaborate, pool resources and create larger "virtual corporations" that have more resources and clout than each corporation has standing along. Now, you can set-up as an on-line independent consultant within your field of expertise or area of interest (beginning with blogging), form strategic alliances or mini-virtual corporations with other like minded individuals, launch an on-line collaborative enterprise will little to no cost and dramatically improve your income and career.

Next, consider the following scenario regarding the formation of a virtual enterprise of bloggers (note: this scenario is written from the eyes of the organizer of the virtual enterprise. You can serve either as an organizer or as an individual professional contributor/blogger):

Step 1) Organize a team of individuals around a common mission. This mission has to be a "big picture" mission with a vision or scope larger than each participating individual. Also, this mission has to have a broad public appeal which requires input and feedback across multiple professional disciplines, industries and niche areas within each industry or profession;

Step 2) Set-up a website or websites promoting and supporting this mission. Be sure to integrate advertising oriented income generating solutions across the website such a Google Adsense, targeted affiliate programs, donation options, etc;

Step 3) Find other individuals and professionals who agree with the mission and want to contribute to the mission within their field of expertise or area or interest;

Step 4) Encourage all contributors to set-up and promote an individual blog designed to engage the general and business public regarding the mission. Each blog will focus on a specific industry or a specific professional niche within an industry. Each blogger will earn income with their blogs via niche oriented advertising options and affiliate programs;

Step 5) As each blogger promote their blogs and earn income, all blogging activity will continuously drive internet traffic to the primary mission based website established in step 2. This traffic will monetize the main website with advertising revenue. This revenue is referred to as "corporate income" where, as the organizer, you will distribute a percentage of the income to all participating bloggers based prior contractual agreements as well as use it to advertise the main website.

From this point on, the virtual enterprise is on autopilot. It creates a constantly expanding income producing environment while offering a dynamic solution for professional self-expression and credential building for all participating bloggers.