PAGE RANKING

Once we start generating some traffic, we need to think about ways on increasing our page rank. Page rank is a function that measures quality and the number of links pointing to a website. Larry Page and and Sergey Brin (Google founders) developed this algorithm while at Standford University in 1998. This is a topic widely discussed by SEOs, which are search engine optimization experts. The google's page rank works on a scale of 0 to 10. Now, you do not necessarily need to hire a SEO to start working on increasing your level in this matter. Before continuing, you might want to bookmark this page for future reference since what you will be able to see now will make an impact in your business forever.

The first thing you need to do is check your page rank. Xenyo's website offers a very good tool. All you need to do is type in your homepage in the box, and you will get a report on your rank level and on the indexed pages for your domain.

The next thing you need to do is to analyze your metatags. You can do this by visiting the website of submitexpress and use their tool. Type in your homepage, and you will get a full report on the keywords found in your webpage. You will be able to find out whether your keywords, title and description are highly related to the content of your website or not.

After viewing the results, you need to act upon them if it is necessary. For example, you need to do your best to keep your keywords to a maximum of 20 in quantity (search engines act like a magnet with this). Have your main keyword appear both in the description and title. Your main keyword is basically what your website is mainly consisted of. When you have added your main keyword in both the title and description, you have already made a huge step in speeding up the process of increasing your page rank. Furthermore, if you would like to enhance it, add it to your slogan.

These are the following steps you should take before, during, or after analyzing your website's metatags:



Give reasons to others to publish positive things about you. You can create a new trend in business. In other words, you do not need to be an ordinary online store. Spice your business up! (We will go deeper in future posts about this). When people see you are doing something unusual for a business like you, it calls their attention and they make you part of their own website's content (which you shouldn't mind, of course). You can see an example of this in my discussion boards (special forum called: "What others have to say about us")
Sign up for automated link exchange programs. Unlike normal traffic exchange programs, There are some automated link exchange programs that allow you to simply upload a document containing a web directory in one of your pages. Your website will be automatically connected directly to thousands of others. That means that in just a matter of days you will notice your website all over the world once you type in your address in a search engine browser. Nevertheless, sometimes it takes months for some of these websites to show up on a search, but eventually they do. If you are still unfamiliar with uploading these type of documents, and you would like then to have the website's administration host the directory for you, then you need to sign up with these types of automated link exchanges and in no time you will have a special link to paste on your website that will identify you as a unique member. On the other hand, you can opt to sign up also for automatic link exchange programs that will offer you credit in major search engines' "sponsored search" services just for signing up with them.
List yourself (manually) in traffic exchange directories. There are many websites out there looking to trade a link with you.This is something good, because this gives you the chance of selecting the websites that are similar to you in order to create content related to your website's theme. (This will eventually get you even a better place in the search engines). However, there are other websites, that offer to feature you in theirs without having to link back to them for a very low one time fee. These are all very good options in gaining exposure, and most importantly, a higher page rank.
Get your website listed at the top. Remember when I was telling you about placing your main keyword in your title and description? Do this: Make a search with this keyword. Do your very best in getting your website listed on the first page (or in any of its main subpages) that comes up. Get in touch with the webmaster to see what they can do for you. Keep trying for the next ones, in case the first one does not work out. Once you get this set up, check back often ( if possible everyday) to make sure that your website is still listed there. Once you have done this get ready to see very good things in a nearby future.
Get registered in discussion boards. There are still some discussion boards that get their pages indexed quickly by google and Yahoo and that will allow you to add your website's link to your signature. All your messages will count towards your increase in page rank because for every single response or message that you type down, the search engines recognize them as what they are; single links pointing to you!
In my next post I will be talking about a very important and rich topic that is the main key to exposure. "The relevance and the "how to's" in forming relationships with ... ". So check back, and remember that I will always keep you in my mind!